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How much does Facebook, Instagram, Linkedin, Google Advertising cost?
Cost Per Click (CPC): The average Cost Per Click (CPC) for Meta (Facebook & Instagram) in February 2025 is $0.90
Cost Per Action (CPA): The average CPA for Facebook ads in 2024 is $18.68, but actual rates differ by industry and audience.
The average Cost Per Click (CPC) on Google Ads in 2025
Legal/Attorneys & Legal Services: $8 - $12
Home & Home Improvement: $6.55 - $6.96
Dentists & Dental Services: $6.69 - $6.82
Technology: $3.80
Real Estate: $4 - $6
Travel & Hospitality: $1.53 - $1.92
Arts & Entertainment: $1.72 - $3.13
Retail: $5.37
Finance & Insurance: $4.01
Education: $2.10
Automotive: $2.46 (For Sale), $3.06 (Service & Parts)
B2B: $3.33
Consumer Services: $6.40
The average Cost Per Click (CPC) on Linkedin Ads in 2025 is $3.94
The more specific and niche your target audience the higher the potential CPC due to a smaller pool of users. However highly targeted audiences can also yield better quality results.
